Aura Car Hire Cookie Policy
Welcome to Aura Car Hire and our website at www.auracarhire.co.uk (“Aura Car Hire”, “we”, “us”, or “our”) acting as the Data Controller.
Below you will find more information about cookies — what they are, which cookies we use, why we use them, and how you can block or delete them. Some cookies may also use your personal data; to that extent, please refer to our Privacy Policy.
With the exception of cookies that are strictly necessary for you to navigate our website and use its features, we only use cookies if you have allowed us to do so by ticking the “Accept” checkbox in our consent management tool. Please note that if you do not allow the use of cookies, this may have a negative impact on your browsing experience.
Why do we have a Cookie Policy?
The provision of information about our use of cookies is required under the UK’s Privacy and Electronic Communications Regulations (PECR), as well as the EU’s Privacy and Electronic Communications Directive (PECD).
What is a cookie?
Cookies are small text files containing bits of information that are downloaded to your device when you visit a website. These cookies are then sent back to the website on each subsequent visit, enabling the website to recognise your device.
There are two main types of cookies:
- Persistent cookies: stored on your device for an extended period and used, for example, to remember your preferences or actions since your last visit.
- Session cookies: temporarily stored while you browse the website and deleted when you close your browser.
You can find more information about cookies at www.allaboutcookies.org.
What do we use cookies for?
We use cookies to improve the functionality and user experience of our website. For instance, cookies help with user authentication, saving login data, storing your preferences (like favourite vehicles), and collecting anonymous usage statistics that help us improve our website.
Cookies used on our website
We have divided our cookies and third-party cookies into the following categories:
- Technically Necessary Cookies
These cookies are essential for the website to function properly and cannot be turned off. They are usually set in response to actions you take, such as selecting privacy preferences, logging in, or completing forms. Blocking these cookies may result in parts of the website not working correctly. These cookies do not store personal data.
- Performance Cookies
Performance cookies help us understand how visitors use our website. They collect anonymous data on site usage, such as which pages are most visited and how users navigate the site. This information helps us improve the site’s performance.
- Functional Cookies
Functional cookies enable additional features and personalization, such as remembering your preferences. They may be set by us or by third-party service providers whose services we integrate. If disabled, some website features may not function properly.
- Marketing Cookies
Marketing cookies are set by our advertising partners and help us deliver relevant advertisements on other websites. These cookies identify your browser and device to show interest-based ads. If you disable them, you will see less targeted advertising.
Google Analytics
We use Google Analytics, a service provided by Google LLC, to analyse how users interact with our website. Google Analytics uses cookies such as _ga_7WY9H0FV86 and _ga.
Data collected may be transmitted to Google servers in the USA, but IP addresses are anonymised before transfer, preventing personal identification.
You can opt out of Google Analytics tracking here: http://tools.google.com/dlpage/gaoptout?hl=en.
The legal basis for using Google Analytics is your consent.
Google Remarketing (Google Ads)
We use Google Remarketing services to display targeted ads to users who have previously visited our website. This allows us to show more relevant ads across the Google network.
You can opt out of interest-based advertising by Google at www.google.com/settings/ads, or through platforms such as Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, or AdChoices.
Duration and Quantity
We only set the duration for our own cookies. Third-party cookies are managed by their respective providers. Please refer to the cookie policies of those providers for more information.
How can I manage cookies?
Browser Control
Most browsers allow you to control cookie settings, review existing cookies, or delete them. Please refer to your browser’s help documentation for instructions:
- Google Chrome
- Mozilla Firefox
- Microsoft Edge
- Opera
- Safari
Pop-Up Consent Tool
When you first visit our website, a cookie consent pop-up will appear. You can accept or reject cookies, or read this policy before deciding. You can also change your preferences later using your browser settings, clearing your cookies, or revisiting the consent pop-up.
Links to Other Websites
Please note that when you use a link from our website to a third-party website, those websites may also set cookies that are not covered by this policy. In such cases, please review their cookie policies directly.
Validity and Questions
This Cookie Policy was last updated on Monday, 29 May 2023, and is the current version. Updates may occur as legal or operational requirements change.
For more information, questions, or complaints, please contact us at:
Email: info@auracarhire.co.uk
Phone: 020 7046 6591
Address: Bedford Road, Northampton, NN4 7YF
Website: www.auracarhire.co.uk